SERVICES

Conversion With Compassion

Mental health isn’t sales—but every growing practice still needs to convert inquiries into care. Your Client Care Team plays a critical role in that journey. At Practice Axis, we take proven business development strategies and rework them for the ethical, emotionally intelligent world of therapy.
Our training blends empathy with process—giving your intake and clinical teams the tools to build trust, manage systems, and connect more clients to care.

When Your Axis Is
Off-Balance

If your Axis is off-balance, your whole practice feels it. Without a strong client relationship management process in place:

  • Prospective clients reach out and never get a call back—discouraging them and costing your practice revenue

  • Communication between therapists about no-shows or client termination is unclear—leading to fewer intakes and inaccurate retention data

  • Clients receive inconsistent follow-up on paperwork, benefits, and scheduling—especially when everything is done manually

  • Long waitlists become impossible to manage—and you can’t tell who’s still interested

Your Client Care Team plays a critical and complex role in your practice. This is where Practice Axis comes in.

what we OFFER

Welcome Call Training

1:1 or small-group coaching for intake teams focused on increasing inquiry conversion rates. We train team members to lead prospective client calls with confidence, empathy, and clarity—overcoming common objections while preserving client trust.

Each training engagement includes a custom Call Flow Script with key phrases and guidance, designed specifically for your services and team voice. It’s a repeatable tool you can use for onboarding new hires and leveling up current staff.

Workflow & Intake Process Consulting

We work with leadership teams to streamline intake from the inside out. This includes mapping your current client journey, identifying bottlenecks, and designing automation strategies to reduce workload and improve consistency.

Deliverables include a Client Intake Navigator SOP—a custom-built intake manual for your team—and strategic consultation on how to use your CRM (including Admirra) to automate key touchpoints, follow-ups, and handoffs.

Difficult Conversation Training for Clinical Teams

We train clinical and leadership teams on how to communicate clearly and compassionately in situations like enforcing a 24-hour cancellation policy, rescheduling no-shows, or discussing payment. These workshops are grounded in behavioral psychology and language strategy—so your team can maintain clinical rapport while holding appropriate boundaries.

Client Care Mastermind

An ongoing coaching group for front office staff to roleplay client conversations, build confidence, and track performance through key intake metrics. We help coordinators understand and improve KPIs like conversion rates, follow-up timelines, and inquiry drop-offs—then send those reporting insights back to leadership.

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We were spread out through four or five different programs and none of them were working very well, but Practice Axis brought it all into one. We just opened a new location and with our business expanding, Practice Axis has been like a strong rebar for our practice. It's strengthened us and added extra checks and balances to keep everything moving along successfully. Before, people were falling through the cracks, tasks were being overlooked a lot but that hasn’t been happening now. It’s really helped streamline the process of onboarding new clients and saves us time so we don’t have to scramble for the info and investigate.

Brooke

Client Coordinator at Trellis Counseling in Washington
Prior to Practice Axis, we were using Google Sheets and it was just really hectic and chaotic and now, with Practice Axis, we finally have a sense of order. It really helps us stay on track by showing us exactly where each client is at in our pipeline at any given time. Recently, we were even able to onboard a new client within 24 hours, including completing paperwork, verifying insurance, matching a therapist, and scheduling an intake session. For a therapy practice, being able to get a client in for therapy within 24 hours is pretty crazy, and I do think that Practice Axis allows us to make that possible.

Dana

Intake Coordinator at Anderson Hills Psychotherapy in Ohio
“We have really enjoyed working with the Practice Axis team to set up the CRM for our practice. Being able to customize the automations, log comments, and tag other staff members has been invaluable. The team has always been so efficient and quick in supporting our needs through the setup process, and even after the Launchpad Program we still have continued support. I appreciate their willingness to adapt and customize like no other to meet the needs of our individual practice. We are certainly a more efficient practice and our systems flow much better. We are able to provide support in ways like never before!”

Geri

Operations Manager at Modern Wellness in South Carolina
We appreciate all the hard work your team does to keep things running and to help us adapt the system to work for our specific needs. You all are ROCK STARS!

Lauren

Office Manager at Turning Stone Counseling in Maryland
I just caught my office manager declaring, ‘I Love PracticeAxis!’ so I think we’re on the right track.

Nessa

Practice Owner at Angelus Therapeutic Services in Pennsylvania
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